Content Score not Informative Enough
H
Hilal Çökeli
It isn't clear what to do with the content score or how to increase the scrore of a page. This helper is a good tool to create content from scratch within, but I would also like to use it to optimize our existing blog posts, and I wish the content score would tell me why the content score is low-high, and take action based on that.
If this feature already exists, I couldn't find it after spending time on it for half an hour and reviewing 2 topics and posts.
M
Michelle B
If the content score is principally based on entity coverage, it would be helpful if the recommended words and phrases were highlighted in the copy (ideally not just the exact phrase, but also grammatical variants (plurals/singulars, different verb tenses etc)
It would also be good to see competitor's content scores to get an idea of what's "good enough" (and perhaps even what's
way
over-optimized?). I've used lots of tools like these and I often think what's missing is an indication of when to stop—that's much of why I like MarketMuse ... it has a target content score that's tuned to the actual search results, you're never aiming for something like a "perfect" score — you're aiming to match or slightly out-optimize your direct competitors. IMHO I think that's all that's necessary to break into the top ten, and after that Google ranks them (decides which to keep in the top ten and move up, decides what to drop out of it entirely) based on actual engagement signals. Optimization can only every just get your page "in the running" ... beyond that, it's humans who decide which ones stay and which ones don't.When I optimize with some of the less-smart tools (e.g. SurferSEO) the writing gets worse. When I optimize with MarketMuse, the writing gets better—it helps me add real topical specificity. Your Ahrefs tool is really looking like a replacement for MarketMuse ... at least in my initial uses of it, the writing is getting better not worse ... which is what I need and want!
/TedTalk