We used a wedding venue search term for our wedding venue (https://www.440elm.com) and the feedback was all from directory sites - here comes the guide, wedding wire, etc.

This is not useful feedback, as we're trying to optimize a service landing page ranking for the term - we're not going to add other competitors, service options we don't offer, etc. Would be best if you segmented directories from product/ service companies.

Would recommend adding this to the segments that you group - just as we saw that affordable language was not something we would optimize for as a high end offering.