Similar to what “traffic potential” does, I’d like to see the top version of the Keyword.

Let’s say, looking at “architecture jobs” it might show its traffic, and the “traffic potential” would show it as the top parent topic.

Nonetheless, you might not even know that slightly changing it to “architectural jobs” would have noticeably more search volume unless you try.

Therefore, you must know all the possible keyword variations to check them and see which one is used the most. P.S. It might not be a big deal with some easy keywords like in my example, but it can be a struggle for some narrow niche-specific ones.