Better Way To Look At Movement Over Time
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Richard Balding
I would like to see the movement of the keywords over a time period instead of just daily.
So when we see a traffic drop/gain in the Organic Traffic and Organic Keywords over say a month we could filter the movement to that time period and see what keyword contributed to the drop/gain.
Right now I have to look at each day and the fluctuations and try to eliminate the keywords that are still ranking or just switched pages before I can look at what is really missing. It is really tedious and most of the time I don't bother because it is too hard to work with 30 different files.
I would like a way to look at the keywords that were ranking a month or so ago and compare them to the ones ranking now.
This would be really useful for the pages ranking in position one to three. Then we could see what keywords are ranking better/worse than they were a month ago.
Fedor Fokin
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The feature is available in the Organic keywords 2.0:
Sam Underwood
I think the way Sistrix does this is the best out of all tools. They let you select two dates and then filter in various ways
Fedor Fokin
Gordon McCallum
There are a number of requests like this - would be nice if they could all merge into one so the upvotes will consolidate!
Please vote for the highest voted thread for this duplicate (highly needed) request:
A
Allan Formigoni
Having a full visibility of keywords ranking in a Monthly basis is really helpful to follow our growth. SEMRush has a really intuitive chart for this in one of their reports.
Ryan Mendenhall
Allan Formigoni: Ahrefs has the same chart under the Overview > Organic search tab of any Site explorer report. The part I'd LOVE to see is to be able to click on any given day and see the ranking keywords and their metrics for that time period.
I need to be able to have a way to identify what keywords were contributing to higher past Traffic estimates and value (see attached image).
If we were just using rankings to monitor health of a campaign, we would be reporting to this client that we're winning, but it's clear that whatever rankings we had back in 2017 were superior to those we have now, even though we have more...
Although, one question arises when looking at this chart.
Do the Organic Traffic & Traffic Value charts show data from what the keyword metrics were
at the time listed on the graph?
Meaning, could we theoretically be ranking for the exact same keywords in the exact same position, but the CPCs and search volume have declined for those keywords and so it looks like the est. traffic & values have declined?Gordon McCallum
Ryan Mendenhall: Totally agree on your use case. When I get a new client and review their history and see a chart like the one you show (had a spike and then a dip), it would be extremely useful to be able to see which keywords were at play at those times (and then compare against the dip).
That's where the real value add would come in - not just that they had a spike, but what contributed to the spike. And obviously GSC is limited in what data it shows (especially for domains with a lot of ranking keywords it's wholly insufficient).
Skyler Reeves
Gordon McCallum: Yep, this is the exact reason why I maintain a SEMrush subscription as well — to get this sort of historical keyword data on the fly.
Ryan Mendenhall
Gordon McCallum: I have been able to tease out some of this information by hovering over the chart in areas where there were spikes and dips, grabbing the dates and looking at those dates in the organic keyword movement report. It's a clunky way to do things, but it's the only way I see of doing it now, aside from exporting all the movement data and tossing it into a spreadsheet that works some insight giving magic...which I've been toying around with.
Gordon McCallum
Ryan Mendenhall: yeah that's about all we can do right now - as you said, kind of clunky. Takes a lot of time that should just be baked into this product.
Ryan Mendenhall
Gordon McCallum: What I've resorted to is downloading the Movements report and just filtering out low Traffic numbers to see what made the biggest difference, both in gains and losses. That's been giving me a good picture of what keywords are really important and where we need to focus our time. Not too bad a process, but would still love this built in.
Maybe like an insights overview (or even filter on the movements report) that shows the keywords that were bringing you a certain amount of traffic, but aren't now, or even a traffic value filter.