As much as I love the tools here, its pretty much obsolete when it comes to new sites. The lite plan only allows you to see top 10 positions and you need to upgrade for positions 21+. This is fine for established sites, but for new sites, there are few top 10 rankings. When you compare the cost vs SEMRush, new users would be better off using SEMRush as they show all keywords as the same cost as the lite plan.