It would be helpful it we were allowed the option of manually assigning priority to each of our tracked keywords AND to have the priority displayed in Rank Tracker reporting.
We have a lot of content and without the context of keyword priority, we spend (waste?) a lot of time investigating why a particular keyword is trending down only to discover that it's not a Primary Keyword for us. Having a keyword priority set and displayed in reporting would allow our team to quickly determine if further investigation is necessary given the:
  1. keyword priority
  2. degree of change (improvement/decline)
A secondary benefit is that we could view our tracked keywords list in Rank Tracker isolated by priority....this would be helpful for content planning.