Share of Voice different | Voters

Share of Voice different

Esther de Pooter

The Share of Voice is way different in the new overview. For example in the old, I have a share of 15% and in the new only 11%. Is this calculated different?

5 days ago

Fedor Fokin

Merged in a post:

Different metrics showing in legacy Rank Tracker for Share Of Voice VS updated Share Of Voice - for specific tags

Harriet Stanger

We have spotted a discrepancy in data when selecting 5+ tags on the legacy report VS the new Share Of Voice tracker. One is showing 2%+ and the other is showing 1.2% - both for mobile and the same tags.

19 hours ago

Fedor Fokin

Esther de Pooter, Jack Adams,
It is expected that the old and new reports may not match exactly, as the new reports use a different data source and an improved calculation method for Share of Voice.
Another possible reason for a discrepancy is the “Monthly volume” mode in the new report. The old report does not support this mode and instead uses “Average volume.” To ensure a proper comparison, please try selecting “Average volume” in the new report.
Let me know if you have any questions!

Jack Adams

Having the same problem - Overview SOV in Legacy and 2.0 don't match. Why is this?