Filtering options on Content Gap
Content Gap is not allow to filter by positions for competitors or me - that is why we get irrelevant keywords ranked for #50+ positions. If there is any filter to do it, I can easily find the keywords where I'm ranking for #10-20 but my competitors are ranking for top #10.
Auto drop-down featured snippet
When there's a featured snippet in SERPs, its details are hidden. You have to click a small arrow to see them. That becomes old very quickly when you're going through a lot of SERPs to check whether a KW will be feasible for a client. IIRC the featured snippet wasn't hidden before? Anyway, please help my fingers and my mouse by showing the details for a featured snippet in SERPs without requiring action by me. Thanks, Marjan
SERP features filter
A SERP features filter like the one in the organic report would be really useful to have, whether you want to target featured snippets, videos, or local packs. Personally speaking, our website is a news publisher and all the keywords in this report ends up being Top Stories, which are not "real" positions on Google as they constantly change. So the report becomes less useful and is not actionable for us. Please add this filter! Thanks
See Keywords That at Least One Competitor Ranks in Top [CUSTOM NUMBER]
I wish you were able to put a custom number in here. For example, “At least one of the targets should rank in top ”. Domains in some niches don’t rank for a ton of relevant keywords from 1-10 so being able to see up to say rank 25 at least would be helpful. Thanks!
Add URLs in Export Data (Content Gap)
I'd like to see the exact URL that ranks for each keyword shown in the content gap export data. For example, the columns could be: Keyword - Volume - KD - CPC - Competitor 1 Position - Competitor 1 URL - Competitor 2 Position - Competitor 2 URL - etc At the moment, the export report just details the competitor's Root domain along with the position they rank for each keyword. This means we have to manually search on Google to get the ranking URL in each case, and slows down the process of identifying keyword clusters or overall topics. For example you could then apply a filter on Excel/Sheets to sort the keywords via a competitor's URL, which would "group" the keywords and help identify clusters of keywords rankings for the same page very quickly.
Add option to filter out rankings with sitelinks
Searches for broader terms have around 80% of its keyword ranking filled by sitelinks. These sitelink rankings were primarily linked to broader phrases which were irrelevant to the focus target pages being compared. A filter to remove these would be very helpful. Also the export also contains no context of sitelink rankings either, meaning manual filtering is required.
Content Gap - Be able to read the URLs
I cannot currently see any URLs in the Content Gap... This is a major issue! Please allow them to be hovered over for the full URL or expanded. In its current state, this tool is essentially useless.
Add a "Keywords Gap" feature in addition to "Content Gap"
For example, if I have a website about cars, I'd like to enter up to 10 keywords such as "tire, transmission, engine, oil, etc" and see which keywords my site isn't ranking for that contain any combination of the keywords in the list.