Social Media

Once a scheduled post fails and I have either posted it live or republished it successfully, I do not want it to remain in the 'Failed Posts' section. This creates confusion and can lead to unnecessary reposting. It would be beneficial to have an option to delete or mark these posts as resolved to maintain clarity and organization in the social media manager.

For example, say I manage Jim1, Jim2 and Jim3, each with his own FB/IG/X profiles. I shouldn't have to select every single profile individually every time I want to share as a different person. I should select "Jim1" and immediately cross-post to Jim1's social channels.

Today SMM only supports single tweets on X. That makes the tool effectively unusable for any X content strategy that relies on threads, which is most of B2B founder-led X (story arcs, breakdowns, lessons learned, launch announcements). I have to leave SMM and post threads manually in the native X composer. Let me draft a multi-tweet thread inside the SMM composer and have it publish as a real X thread (each tweet replying to the previous one). Concrete use case for me: I'd write a 6-tweet thread on Tuesday about a Featurebase product launch, with an image attached to tweets 1, 3, and 5. Schedule the whole thread for Thursday 10am. SMM would publish all six as a connected X thread. Today this is impossible without doing it natively in the X app.

Right now there's no way to categorize posts beyond status. As soon as you have 20-30 published posts, finding "everything I posted about product launches" or "all my customer stories from last quarter" becomes a manual scroll job. Labels solve this with a flexible tagging system. Let me create colored, named labels and apply multiple to any post. Labels should be filterable from Calendar, Posts list, and Analytics. Reference Ordinal's implementation ( https://docs.tryordinal.com/posts/labels ): Labels are workspace-level (all teammates share the same label set). Created in Settings → Labels (with a color picker), or inline from any post by typing a new name and clicking "Create". Apply unlimited labels per post. Filter by label everywhere: Calendar (focus on a category), Posts list (narrow down), Analytics (compare performance per category). Multiple-label filters use AND logic. Concrete use case for me: I'd label posts by topic ("Product Launch", "Customer Story", "Founder POV", "Changelog") and filter Analytics by label to see which content bucket actually drives the most engagement and reach. Today there's no way to do this cleanly in SMM. Pairs well with the saved filter views request (#3) since label is one of the criteria I'd save: https://ahrefs.canny.io/social-media/p/custom-saved-filter-views-pinned-to-the-sidebar

When I cross-post the same content to LinkedIn and X, the platforms have totally different norms: LinkedIn wants longer-form storytelling with line breaks and personal/company tagging, X wants a punchier hook and different hashtags. Today, cross-posting in SMM means the same copy goes to both, so I either post a LinkedIn-shaped post on X (looks awkward) or X-shaped post on LinkedIn (too short, no formatting). Let me cross-post once, then click into each platform's tab to edit the copy and media independently for that platform - while keeping it as a single linked post on the calendar with one scheduled time. Reference how Ordinal does it ( https://docs.tryordinal.com/posts/cross-posting ): When cross-post channels are added, content syncs across from the original channel automatically. Each platform gets its own tab at the top of the editor. Click a tab to see the live preview, edit copy, add/remove/reorder media, and see character count and limits for that platform. When you edit one tab, that platform's content diverges from the others. A sync indicator shows which platforms have diverged. A Sync button in the cross-post bar lets you merge changes back. You pick a source channel, pick destination channels, then choose what to sync: Copy (text only), Assets (images/videos only), or both. Sync overwrites destination content. Assets that aren't supported on a destination platform are skipped (e.g. PDFs only work on LinkedIn). All platform versions publish together at one scheduled time and show as one calendar item with multiple platform icons. Concrete use case for me: I draft once on LinkedIn (full storytelling, tag a company page, link in first comment). Click Cross-Post → X. Switch to the X tab, shorten the hook to fit 280 chars, swap the company tag for the X @handle, drop the link in the body since X doesn't penalize it the way LinkedIn does. If I later improve the LinkedIn copy, I press Sync → source LinkedIn → destination X → Copy only, then re-edit the X version. One post, one scheduled time, two optimized versions.

Current SMM analytics show a generic set of metrics common to all platforms (views, likes, shares). But each platform tracks meaningfully different metrics that matter for strategy on that channel. I'd like dedicated per-channel analytics surfacing what each platform actually exposes. LinkedIn (both personal profile AND company page): Impressions, Likes, Comments, Shares, Clicks, Engagement Rate. Filter by post type (Text / Image / Multi-Image / Video / Document / Link). Personal-profile analytics specifically matter for founder-led content and most tools skip it. Twitter/X: Impressions, Likes, Comments, Retweets, Quote Tweets, Bookmarks, Engagement Rate. Quote Tweets and Bookmarks are X-specific intent signals that aren't surfaced today. Instagram: Impressions, Likes, Comments, Shares, Saves, Engagement Rate. Saves are a high-intent metric missing from the common set. Facebook: Impressions, Reactions (broken out by type), Comments, Shares, Engagement Rate. Also valuable on each channel page: Per-account aggregate rollups across a date range (vs. previous period) Date range filter (presets + custom) Filter by post type, label, campaign CSV export of the current filtered view Manual refresh button (Ordinal allows 1/hour) so I can check performance right after a post goes live without waiting for the daily sync I included an example of how it looks like in our current tool where we'd be happy to migrate from ( https://docs.tryordinal.com/analytics/overview )

Plenty of B2B SaaS teams run Discord communities and want to schedule product updates, changelog announcements, and event reminders alongside their social posts. We do this at Featurebase and currently have to context-switch into Discord to post.

Let me build and save filtered views combining multiple criteria, then pin them to the sidebar for one-click access. Filters I'd want to combine: Channel (LinkedIn personal, LinkedIn company, X personal, X company, etc.) Status (scheduled, draft, published, failed) Author (which teammate created the post) Label/category Date range Examples of views I'd save: "Todo" "My personal LinkedIn, published, last 30 days" "Company account, scheduled, this week" "All failed posts" (for triage) "[Teammate name]'s posts, this quarter" Ordinal does this well: apply filters in the filter bar, click Save, name the view, it appears in the sidebar under All Posts (right-click to rename/delete). Reference: https://docs.tryordinal.com/calendar/overview (Saved Views section) This pairs especially well with multi-author workspaces where each teammate wants a personal filtered view of just their own content.

Our default workflow is to always use a calendar view when engaging with our current social media management tool. Right now, in Ahrefs the calendar layout is only available in the Calendar tab. The Drafts and Published tabs default to a list. I'd like a calendar/list toggle on every post view so I can see drafts and published content laid out on the same visual grid as scheduled posts, color-coded by status. Concrete use case: I want to see my last 2 weeks of published posts and my next 2 weeks of scheduled posts on one calendar to spot content gaps and cadence issues. Today, this means jumping between tabs and losing the visual. I included a screenshot of how we currently have it. We love the current tool, but for convenience, we would love to switch to Ahrefs fully.